Your brand tone of voice. That's something you've probably heard, but you might not know how to go about finding it. How do you find your tone of voice? I'm going to go through in this episode what your tone of voice is, and also some tips on how to go about finding it so you can be so much more confident when it comes to writing your emails to your customers, your social media posts or your website copy.
What is a 'tone of voice'? It's the personality that we inject into our writing, to help people feel a certain way. Now, why is this important? Because when we market our businesses, we want to attract our perfect customers. And we also want to repel the ones we don't want because you can't appeal to everybody. I know it sounds counterintuitive, but there will be people who just don't resonate with you. And if they don't know you're not the right fit for them, they might start sending you email inquiries, come on calls with you or whatever. And that would just be a waste of both of your time, really, frankly, if they're not a good fit.
So the best way to avoid this is to create a tone of voice around your business and brand which will attract the right people.
Find out in this episode how to create and hone your very own unique tone of voice.