Creative Slurp

How to tell stories that sell

Episode Summary

Have you ever been told to use 'storytelling' and 'stories' in your marketing, but no one's actually told you HOW? This episode demystifies the art of storytelling in social media, emails and websites, to show you the three different types of stories you should be telling to help you sell more in your business. Enjoy! To find out more about storytelling, check out my PIck and Mix 'Stories that Sell' Workshop, on Weds 12 October: https://thevictoriabrown.com/pickandmix/

Episode Notes

Have you ever been told to use 'storytelling' and 'stories' in your marketing, but no one's actually told you HOW?

This episode demystifies the art of storytelling in social media, emails and websites, to show you the three different types of stories you should be telling to help you sell more in your business.  Three types of stories you should be using:

• Desirability stories - stories that show why your product is so individual and incredible.
• Connection stories - stories that help show you as a real person and build a connection with your audience
• Authority stories - stories that show you as an authority/expert and that build trust.

Enjoy! To find out more about storytelling, check out my PIck and Mix 'Stories that Sell' Workshop, on Weds 12 October.

Click here to browse workshops.